Getting the ‘do nothings’ to act
The biggest challenge we face, as sales people, is not being better than the competition and winning the order. It’s overcoming the ‘do nothing’ syndrome. A recent statistic stated that 57% of buying decisions just don’t get made.
That’s over half of your sales activity leading nowhere.
For so many people, it’s the fear of making a decision that causes them to do nothing. You present compelling reasons and still they make no decision. Your proposition just sits in no mans land.
Is there anything you can do about this problem? Research says that there is something you can do. Presenting a compelling business case gives the client more reason to act and takes the fear out of the decision.
This needs to be more than highlighting a few features and benefits. It needs to be a detailed Return on Investment, which clearly shows there are compelling financial reasons for taking action.
This is where ProposalGENie can help. We work with our clients to build a Return on Your Investment module within their proposal system. This is an easy to use module which any sales person can complete with their customer.
The RoI module sits within the complete proposal which covers all the other aspects which creates a compelling proposal for your client. The beauty of ProposalGENie is that it takes minutes to create, anyone in your organisation has access to the system wherever they are based, and clients act upon the finished presentation.
